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Advertising is a topic that works well with Prescribed Title #1 since there is often some sort of manipulation that can be linked to “accuracy.” The producers of this ad include the original marketing company as well as as Coca Cola. In the background a lot of marketing research would have been done leading up to the production of the ad and this is one element of where knowledge is acquired.

Consumers’ (users) behavior is manipulated by advertising which could mean that a consumer can’t be held responsible for making poor decisions. The contrary argument is that adverting has a limited capacity to affect people and it is an individual’s responsibility for making sure an ad is “accurate” before purchasing a product.

The phrase “Wild Health” seems quite inaccurate since it is difficult to see any connection with the phrase and Coca Cola Zero.


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