Marketers / advertisers / psychologist have found ways to manipulate consumer behavior. Given the superficial way that knowledge is used in the ad above, it would be difficult to categorize the knowledge gained as “significant.”
However, looking at the ad through the lens of gender might lead to some “significant truths.” This particular ad campaign (“The Most Interesting Man in the World”) certainly depicts men and woman in ways that reveal how gender stereotypes are used and reinforced.
“People who appreciate the beauty of mathematics activate the same part of their brain when they look at aesthetically pleasing formula as others do when appreciating art or music, suggesting that there is a neurobiological Read more…
https://archive.nytimes.com/www.nytimes.com/interactive/2013/10/01/dining/nacho-graphic.html The New York Times article explains how consumers are manipulated by the design of Doritos. Specifically, multiple elements of the chips are created to be physically and psychologically appealing which increases consumption. Naturally, consumption Read more…
Ishigaki Rin’s poem “Gake (Cliff)” in translation: Rin, Ishigaki. “Cliff.” Ed. Makoto Ooka and Shuntaro Tanikawa. Modern Japanese Poetry: One Hundred Years (n.d.): n. pag. Cirje: Centre of International Research on the Japanese Economy. Web. Read more…
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