Marketers / advertisers / psychologist have found ways to manipulate consumer behavior. Given the superficial way that knowledge is used in the ad above, it would be difficult to categorize the knowledge gained as “significant.”

However, looking at the ad through the lens of gender might lead to some “significant truths.” This particular ad campaign (“The Most Interesting Man in the World”) certainly depicts men and woman in ways that reveal how gender stereotypes are used and reinforced.


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